Total Market Offering

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Pre-written Papers:

Title: Total Market Offering

Essay Details:

Subject: Miscellaneous

Author: Chad W

Date: September 4, 2016

Level: University

Grade: A

Length: 3 / 854

Essay text:

Magellan's two-way GPS handheld (eXplorist TH1800) is exactly that. It is the newest technology in GPS products and Cabela's would have an upper hand over the competition by being one of the few places to purchase it. Since customer purchase options would be limited, Cabela's would gain increased customer traffic as well as an increase in market share. Understanding the outdoor world and the people who explore it is what has kept the Cabela's company flourishing for the past 45 years. Therefore, it is only logical that they need a vendor who understands the market in which Cabela's operates as well as a product that is tailored to their customer's needs and wants...

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