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Researchers at the Medical College of Georgia report that almost as many 6-year olds recognize Joe Camel as they do Mickey Mouse. That is very shocking information for any parent to hear. Children are attracted by these advertisements because they like cartoons, and they think that a cartoon is harmless and what the cartoon does is harmless too. There is so much cigarette advertising out there a child is sure to be struck by its attention.
The companies deny that these symbols target people under 21 and claim that their advertising goal is simply to promote brand switching. Illinois Rep. Richard Durbin disagrees with this statement stating "If we can reduce the number of young smokers, the tobacco companies will be in trouble and they know it"...
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Common topics in this essay:
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