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To What Exent Is Coca Cola Brand Image

TO WHAT EXENT IS COCA-COLA BRAND IMAGE RESPONSIBLE FOR ITS SUCCESS?

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Title: TO WHAT EXENT IS COCA-COLA BRAND IMAGE RESPONSIBLE FOR ITS SUCCESS?

Essay Details:

Subject: Miscellaneous

Author:

Date: March 8, 2011

Level: University

Grade: A

Length: 3 / 686

Essay text:

Location is less a concern for products or services that customers are willing to go out of their way to find. The recent availability of highly segmented mailing lists, purchased from list brokers, magazines, or other companies, has enabled certain Caco-Cola businesses to operate from any location. Coca-Cola has set out to become the world's number one consumer marketing company by taking clear actions to differentiate their products. The direct customers of Coca-Cola are outlets such as service stations, newsagents, leisure centres, cinemas, clubs, supermarkets and many other retailers selling soft drinks...

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