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Advertising is very common and there are many techniques used to entice consumers; unfortunately, some advertisers go to extremes to persuade consumers, which can create social problems. One such extremist is Oliviero Toscani, better known as the photographer and creative director of Benetton (Italian clothing company) advertising. However, Oliviero is not an extremist in the sense of irrationality, but rather quite an organized, intelligent and original creator, who's marketing strategies for Benetton have been known as controversial and somewhat politically incorrect.
Benetton's advertising campaigns and social communication strategies are a clear echo of present-day culture and society...
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