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Second of all I think the main purpose of Systembolaget is to generate money to the state's finances. Why else would one combine sales monopoly and campaigns proclaiming the negative effects of alcohol in Sweden with extensive, not to mention expensive, marketing in other countries for the company Vin & Sprit? For example, Absolut Vodka commercials can be seen all over the world.
In addition, I think that Systembolaget's alleged concern for the public health rhymes bad with the launch of alcoholic beverages in Sweden that, as I believe, are directly aimed at young people. For example "Alkolask" which is a beverage that taste sweet and "soft drink like" in order to appeal to the youth...
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