TIVO Case Study

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Title: TIVO Case Study

Essay Details:

Subject: Miscellaneous

Author: Teresa B

Date: March 21, 2017

Level: University

Grade: A

Length: 2 / 327

Essay text:

It does not produce its own content, but instead allows consumers to view, record, and manage entertainment content from television, movie, and audio producers. 3) TiVo's number one ally is its consumers. It has an extremely loyal following of brand advocates who help raise awareness through word-of-mouth and continue purchasing the service. In conjunction with these consumers are content producers who continue to provide home entertainment which these consumers want to watch and "TiVo." Competitors like Motorola, Echostar, Akimbo, and telecommunications companies are enemies of TiVo since they provide a slightly less sophisticated product at a cheaper fee...

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