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Tips To Creating A Press Release

Tips To Creating A Press Release

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Title: Tips To Creating A Press Release

Essay Details:

Subject: Miscellaneous

Author: Mark B

Date: July 9, 2013

Level: University

Grade: A

Length: 7 / 1908

Essay text:

With that in mind, here’s how to develop a style that can help give you a big edge in placing your press releases. 1) Master News Style By Reading News Stories The folks who write wire copy for the Associated Press are masters at presenting information without calling attention to themselves. Read all the AP wire copy you can and get a sense of the rhythm and flow of their writing. Examine their choice of words and sentence structure (typically, they choose the simplest way of saying things) and their overall tone of solid objectivity. This is the style to which you should aspire. 2) Write a Great Lead The lead paragraph in a press release should, theoretically, be able to stand alone as a news item...

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