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Essay text:
The increase in the supply of wine has lead many wine producing countries to explore new and unexplored markets, already New Zealand’s wine industry has been identified as creating themselves a niche market within the Association of South-East Asian Nations (ASEAN). This report aims to identify the strength, weaknesses, opportunities and threats that exist in entering the Asian wine market.
Situational Analysis
Strength
• For over twenty years the wine industry in New Zealand has enjoyed a share in the upper-premium wine market, the long stretch has established New Zealand’s domestic wine varieties in the international market...
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