Thorr Motorcycles

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Pre-written Papers:

Title: Thorr Motorcycles

Essay Details:

Subject: Miscellaneous

Author: Frank R

Date: February 18, 2015

Level: University

Grade: A

Length: 4 / 980

Essay text:

The reason for this loss of market share is that the target customers of its high end product is growing older, and younger people do not identify with the brand image of Thorr. In addition, Thorr is a high product and younger people do not have the large disposable income necessary to support the brand. Recommended Solutions, Rationale, and Results The first step in the simulation is to determine the market position of The Cruiser Thorr using a perceptual map. There are four parameters that must be selected in the simulation, and I chose Lifestyle Image, Product Design and Styling, Price, and Product Uniqueness...

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