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Essay text:
The package is perceived by the tourist as an experience available at a price." (Middleton & Clarke, 2001) In the most basic form the tourism product is a service and not a typical tangible product, "the purchase of a package tour is a speculative investment, involving a high degree of trust on the part of the purchaser". (Holloway, 2002) This means that the tourism product is almost a promise of an experience to the consumer. The five characteristics of service sector industries are Intangibility, Perishability, Heterogeneity, Inseparability, and Lack of ownership. With the tourism product being a service the more tangible and the more personal to the customer the product is the more appealing the product is...
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Common topics in this essay:
- Discuss the role of product positioning in consumer buying decision process and whether consumer involvement impacts on the role of product positioning in the decision process
- Examining The Impact Of Product Attributes On Perception Towards Brand Product
- PRODUCT LIFE CYCLE AND INTERNATIONAL PRODUCT LIFE CYCLE ECONOMIC AND MARKETING PERSPECTIVES
- Product Counterfeiting Puts Consumer Safety At Risk
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- Buyer / Product Manager with 10 years experience
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- the tourism industry within the service sector
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