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"The Cheesecake Restaurant concept strives to provide a distinctive, high quality dining experience at moderate prices by offering an extensive, creative and evolving menu in an upscale, high-energy casual setting with efficient, attentive and friendly service" (Overton, Deitchle, 3).
In 1972 the founding family, Oscar and Evelyn Overton, opened a wholesale cheesecake bakery located in North Hollywood. Using Evelyn's recipes Oscar literally sold accounts door-to-door distributing to local restaurants. During 1975, having outgrown the small shop and move to a facility in Woodland Hills, CA, with their son, David, joined as a fulltime employee (Cheesecake Factory Inc...
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