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Essay text:
Ritz made a smart decision to stay away from traditional chip packaging, as a more expensive product. Consumers can be sure their Ritz chips will come, for the most part, shape-intact, rather than in a crumbly mess like most chips.
areas needing improvement in this package. A solution to the resealing problem is to eliminate the sticker and use a Ziploc-style enclosure. This seal would ensure any easy opening, as well as it would still allow the snack to have a wide opening, for easy access. The new seal can protect the chips from additional air, therefore not allowing the chips to get stale. The Ziploc-style seal would also be able to be used, and re-used, many times, unlike the current sticker seal...
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