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Ultimately he must make recommendations on the above. The problem facing PS&D is how to retain its dominant competitive position while at the same time increase volume share and profits.
II. Introduction
The Light Duty Liquid Detergents (LDL) Market:
For the year 1981, the total market sales for LDL have been $850 million and volume of 59 million cases. The most popular sizes are the 32 oz and 22 oz. LDLs have penetrated 90% of the US households and expected to grow to 92% by 1990 . The market is witnessing saturation in the growth for LDLs. The sales of LDLs have been affected by the penetration of automatic dishwashers; the detergents for this market have doubled in the last 10 years indicating the increase in daily use of dishwashers
The LDL market is divided into 3 major segments: (1) the performance brands which provide better cleaning benefits (35% volume/42% sales), (2) the mildness segment which are gentle to the hand (37% volume/ 44% sales) and (3) the price segment which are primarily low cost with no brand loyalty (28% volume/14% sales) ...
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Common topics in this essay:
- Closing Sales, Sales Management
- Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment
- Mrwhy Do Sales Of Bottled Water Grow Every Year Despite Of The Well-Known Fact That It Is Produced From The Same Tap Water?
- Pharmaceutical Sales Market
- SEx Sales
- Sales
- Sales
- Sales
- Sales
- sales
- sales
- Sex Sales
- Sales
- The Light Duty Liquid Detergents (Ldl) Market
- K and N Sales
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