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Essay Details:
Essay text:
The American producers, once the envy of the rest of the industry are struggling while two Japanese firms and several European manufacturers are flourishing. At home, in North America, they are losing market share, especially to Toyota and Honda. Recently Ford Motor lost as much as Honda earned in a record setting quarter. How did some of the Japanese firms become so successful?
Problem Statement
The dominant position in the North American market of the "Big Three", (GM, Ford and Chrysler), was permanently altered in the 1980s. The oil crises of 1972/73 and 79/80 helped pave the way for the Japanese to penetrate the American market, making their smaller, more fuel-efficient cars an attractive alternative to the gas-guzzling offerings of the Big 3...
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