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Essay text:
IBM's commitment to a common operating system for all
its computing platforms and its apparent ability to control the evolving
hardware/software standards for the industry was source material for thousands of
lectures on effective competitive strategy (1960-1984). And General Electric (1965-
1980) was the central source for the "strategic management" concepts central to the
planning style of the early 1980s-the PIMS-based relationship between market share
and return, the use of a two-dimensional grid for allotting cash-flow and growth goals
to business units, and the full delegation of strategy-making to relatively low-level
"strategic business units...
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