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Cleverly named The Gap, after ?§the generation gap,?? the idea soon took off and within a year the Fisher?¦s were operating six Gap stores in the area. Today, Gap Inc. is comprised of three divisions; Banana Republic, Gap, and Old Navy and is a leader in the specialty apparel market.
Gap Inc.?¦s successes continued into the 1980?¦s and 1990?¦s through the acquisition of the Banana Republic clothing store chain and the introduction of GapKids, babyGap, GapBody, and Old Navy Stores. However, early in 2000, the Gap division made a doomed decision to alter their standard clothing offerings by introducing trendier clothing that neither appealed or sold to existing customers, nor attracted new ones...
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