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However, as China increasingly opened up to Western practices of business and loosened some of its control, the industry moved towards more consolidation and more intense competition.
Five Star Beer is one of the oldest breweries in China, with a history dating back to 1915. Before the 1990s, Five Star enjoyed a strong market position due to the company's status as a state enterprise giving it special privileges such as exclusivity as supplier to all State banquets. However, in the early 1990s, Five Star's market position began to decline due to increased competition. In addition, Five Star Beer was faced with deterioration of the quality of Five Star Beer products...
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