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While Americans idolizes the concept of equality, they are secretly striving to become greater than the rest of the population. The American dream represents the desire to achieve the highest level of social hierarchy that no other ordinary citizen can accomplish. Advertisers use this American dream paradox as an advantage; advertisements are created to manipulate the satisfaction encouraged by the American dream. That is, advertisers exploit the desires of social success and the material rewards that come along with it (Solomon, 410). On the contrary, advertisements focus on a larger scale of audience must attract them in a different manner...
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