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Essay text:
His decision to purchase a new camera would be motivated by his interest in photography, and he would be likely to value image quality.
2) Work-related
As an executive, Zac's job scope is very likely to include writing reports or giving presentations. Hence, his decision might be triggered by the desire to increase the quality of his work produced through the use of digital photographs. Thus, he would want to have a user-friendly camera and accompanying software.
3) Status
Being young, Zac is likely to be influenced by his peers or the mass media in the form of advertisements when buying luxury goods including electronic goods like digital cameras...
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