Tera Tech

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Title: Tera Tech

Essay Details:

Subject: Miscellaneous

Author: Dewayne W

Date: June 27, 2016

Level: University

Grade: A

Length: 12 / 3322

Essay text:

The CEO has given the Chief Marketing Officer (CMO), Christine DeFalco, the assignment of building a strategic marketing plan for this new product to present to the Board of Directors. DeFalco has many challenges and opportunities to view and outline in order for the company to reach to following objectives. TeraTech needs to develop a new product to maintain a competitive advantage, ensure future profitability and reach satisfactory customer service levels to enable TeraTech to stay a dominant factor in the pharmaceutical industry. TeraTech needs to remain competitive in the industry by developing new technology, organizing internally to meet new demands while developing marketing strategies for current and future products to better serve consumers...

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