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(Fisher 2) Telemarketers are those who invade the privacy of innocent consumers with an agenda to force their product and wedge their message into the homes of their unsuspecting prey. (3) This invasive tactic has been used by major corporations, charities, and even political candidates. (3)
Richard Braddock, who heads Citicorp's consumer banking division stated on telemarketing, "?this technology creates the potential for invasion of customer privacy." (Quelch 477) Companies gather information about individual consumers and target their marketing to a consumer's interests or potential interests...
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