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In the field of media, this has led to the hypothesis that the messages we want to communicate, and the media we choose to communicate them, are largely orthogonal issues, which is why we can analyze and quantify media, talk about the 'bandwidth' (in bits/second) of, say, a computer animation, or television viewing, or reading a book. Does it not make sense, then, to pick the medium with the highest bandwidth, and to develop media with better bandwidth, shorter access time etc.?
The main point of this book is that this hypothesis is wrong. It focuses on the shift from written text to television as the main mode of cultural communication, and tries to analyze how it affected our culture, how the means of communication influence the content that is communicated...
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