Target Markets

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Title: Target Markets

Essay Details:

Subject: Miscellaneous

Author: Carolyn R

Date: January 1, 2016

Level: University

Grade: A

Length: 1 / 283

Essay text:

This matches most of the criteria for demographic segmentation. Psychographic segmentation consists of identifying certain lifestyles based on the consumer’s values, activities, interests, opinions, and demographics. This article conveys that these women are Strivers, which means they are unsure of self and need approval from others. This group also seems to be search of some type of relief from their current lives (relief seekers). All of this data provides an idea of this groups values as well its activities and interests. Which makes this targeted group so vulnerable to tobacco companies marketing efforts...

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