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in relation to your competitors)
- location of your business
- competitors have superior access to distribution channels
- poor quality goods or services
- damaged reputation
Opportunities
- developing market (China, the Internet)
- mergers, joint ventures or strategic alliances
- moving into new attractive market segments
- a new international market
- loosening of regulations
- removal of international trade barriers
- a market led by a weak competitor Threats
- a new competitor in your home market
- price war
- competitor has a new, innovative substitute product or service
- new regulations
- increased trade barriers
- taxation may be introduced on your product or service
Definition of SWOT
A SWOT analysis generates information that is helpful in matching an organization or group's goals, programs, and capacities to the social environment in which it operates...
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