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Chevy put out a call to college students from coast to coast to design a spot to target the younger audience to help sale their new line of low price, SUV/Car, called Crossovers. The Crossover line features four new models, the Chevy HHR, Chevy Cobalt, Chevy Equinox and Chevy Aveo. The students were ask to be smart, simple and come with a breakthrough idea in order to stand out and have the opportunity to win this competition. Being that so many people would be watching the Super Bowl, Chevy wanted to take a risk with a new breakthrough advertisement. "Chevy wanted to learn what resonates with the younger buyer, and this competition gave us an opportunity to do that...
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Common topics in this essay:
- Red Scarf Girl
- Marketing-Advertisign Super Bowl ads
- SMALL BUSINESS OWNERS
- Sobeys Business side in general
- Starting a Small Business
- Super Bowl Ad Analysis 08
- Super Bowl of Advertising
- small business
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- Advertising And The Super Bowl
- Small Business Setup
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- From Black and White to HDTV, TV's grip on our Young
- Controversial Advertising: Super Bowl
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