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Essay text:
Mcdonalds quote.
The claustrophobic conditions have cut the industry's sales-growth rate in half over the past decade and left chains struggling to find spots for new stores chainopenings 10/03
Swot
Point of leverage
Competition
Mcdonalds
Burger king
Wendys
Kfc
Strategic response
Build a value proposition to resonate with the masses
Marketing campaign that started in jan 00. jared fogle and eat fresh.
-Subway has "really tweaked the menu, adding a line of gourmet sandwiches, including seven subs with six grams of fat or less," said Winograd, also citing a new Italian-influenced store design package being installed in the chain's new remodeling program...
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Common topics in this essay:
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