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Essay text:
Joe Camel, the "smooth character" from R.J. Reynolds, who
is shown as a dromedary with complete style has been attacked by many
Tobacco-Free Kids organizations as a major influence on the children
of America. Dr. Lonnie Bristow, AMA (American Medical Association)
spokesman, remarks that "to kids, cute cartoon characters mean that
the product is harmless, but cigarettes are not harmless. They have to
know that their ads are influencing the youth under 18 to begin
smoking"(Breo). Researchers at the Medical College of Georgia report
that almost as many 6-year olds recognize Joe Camel as know Mickey
Mouse (Breo)...
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