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Essay text:
While providing a unique experience to customers, Kudler Fine Foods can make use of additional tactics and techniques to identify threats posed by competitors and identify opportunities to increase customer loyalty.
Effects of Technology at Kudler Fine Foods
Through implementation of a frequent shopper program, information about the purchasing habits of customers is easily gathered. This also allows the company to provide extra benefits to customers, such as special mailings for coupons, cards or special discounts for the customer’s birthday, and other such perks for using a shopper card. The frequent shopper program cards can also be a useful marketing tool, allowing Kudler Fine Foods to determine which products are purchased more often than others, or products that should be marketed better to encourage more shoppers to purchase items, such as private label products...
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