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The vision inspires people, while the mission provides the direction to the firm. Firms need to analyse their external and internal environments before a strategy can be chosen and implemented. This has been demonstrated by Best Buy, analysing their external environment best buy was able to group their customers based on their different needs. After identifying their strength as supply chain management and customer relationship management systems, best buy decided to use them to serve the needs of each customer group. Strategy is an action plan designed to move an organisation towards achievement of its vision...
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