Stereotype In Ads

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Title: Stereotype In Ads

Essay Details:

Subject: Miscellaneous

Author:

Date: October 30, 2014

Level: University

Grade: B

Length: 5 / 1263

Essay text:

Producers create needs by using images of ideal women which are unattainable for all but a very small number of women then the stereotype is reinforced to customers by the presence of advertisement. On the one hand, this strategy seems to have a powerful effect as beauty industries are continually growing. On the other hand, research indicates that exposure to images of unrealistic ideal female bodies is linked to depression, loss of self-esteem and the development of unhealthy eating habits in women and girls. Dittrich (1998) reports that the average person sees between 400-600 advertisements per day, and one out of eleven of these advertisements contain a direct message of beauty...

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