Steinway

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Pre-written Papers:

Title: Steinway

Essay Details:

Subject: Miscellaneous

Author: Melissa B

Date: June 6, 2015

Level: University

Grade: B

Length: 1 / 298

Essay text:

The pre-eminent brand image and the prestige associated with the legendary piano maker likely contributed to the firm's healthy market value. In addition, to clarify any misunderstanding, the YTM is slightly greater than the 11% coupon rate because the bonds sold at a discount from their face value. We perceive the growing Asian market as a "double-edge sword." While capturing part of the Asian market presents significant growth opportunity, Yamaha, the largest producer of pianos in the world, has already established significant presence in the Asian market. In addition, Yamaha has stated its intention to surpass Steinway as the maker of the highest quality grand pianos in the world: "we want to catch up with Steinway...

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