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The opportunity we have in China is like no other" (17).
To succeed globally, companies must analyze and choose from many strategic plans. One way they do this is by using a SWOT analysis ? a strategic planning tool used to evaluate Strengths, Weaknesses, Opportunities, and Threats. The goal of a SWOT analysis is to identify key internal and external factors that affect the desired outcome. Strengths and weaknesses are internal to the company and include things like wage/benefits, corporate culture, leadership, marketing, and operations. Opportunities and threats are external to the company and include things like government regulations, competition, and economic and social forces...
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