Starbucks Corporation

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Title: Starbucks Corporation

Essay Details:

Subject: Miscellaneous

Author: Diane A

Date: October 4, 2011

Level: University

Grade: A

Length: 6 / 1589

Essay text:

Customers are able to socialize, read, study or enjoy music while drinking coffee. Starbucks strategically positions each store with hopes of matching the specific location, helping to create a unique atmosphere. Throughout this paper, I will analyze Starbucks’ current domestic and international marketing strategy through SWOT (strengths, weaknesses, opportunities and threats) analysis, to provide new ideas, leading to market segmentation. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006 (Starbucks Marketing Plan)...

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