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First, consumers adopted a healthier lifestyle that led North Americans to replace alcohol with coffee. Next, coffee bars offered a place where people could meet and specialty coffee became an affordable luxury. Lastly, consumers were becoming more knowledgeable about coffee.
Currently, Starbucks is the leading player in specialty coffee. They have more locations than any other coffee shops nationwide. Starbucks has built strong relationships with suppliers and real estate agents to meet the demand that they have. While saturating the domestic market, Starbucks has also succeeded in the international market as well...
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