Starbucks

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Title: Starbucks

Essay Details:

Subject: Miscellaneous

Author: William F

Date: October 27, 2012

Level: University

Grade: A

Length: 18 / 5251

Essay text:

Harold Schultz was employed as the director of retail operations and marketing. Harold Schultz convinced the founders of Starbucks to open a downtown Seattle coffee bar, which opened in 1984. With the success of Seattle coffee bar, Schultz left Starbucks to start his own company named Il Giornale. In 1987, Il Giornale acquired Starbucks retail operations for 4 million dollars. In addition, Il Giornale changed its name to Starbucks Corporation and open locations in Chicago and Vancouver, B.C. (Starbucks timeline and history, 2004). Starbucks continued its expansion throughout the late 1980 and beyond...

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