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Starbucks is credited with changing the way Americans view coffee, and its success has attracted the attention of investors nationwide.
Starbucks has consistently been one of the fastest growing companies in the United States with over 1,006 retail outlets in 1996. Over a five-year period starting in 1991, net revenues increased at a compounded annual growth rate of 61 percent. In fiscal 1996, net revenues increased 50 percent to $696 million from $465 million for the same period the previous year (see Exhibit 1). Net earnings rose 61 percent to $42 million from the previous year’s $26 million...
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