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Essay text:
Streamline their product line and get back to their bread and butter ? quality coffee with premium service.
2. Continue to promote their green initiatives. These have struck a chord with their constituency and have proven to be smart initiatives with tangible results.
3. Seek international growth in lesser tapped out markets. Their plan to expand in China and South America can work as long as they maintain a cultural awareness to the markets in which they are expanding.
4. Continue to cultivate profitable relationships with their coffee farmers. Their vision in this regard is spot on.
Starbuck's Mission vs...
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