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Essay text:
In the past, Starbucks often served its hot brews in two paper cups, for the sake of its customers' fingers. Because the cups are made from 100 percent bleached virgin paperboard, which has serious environmental impacts, Environmental Defense realized both the coffee company and its patrons wanted an alternative to double cupping.
"Paper is a tremendously resource-intensive product to produce," explains project manager Victoria Mills, "and the decomposition of paper in landfills generates methane, a greenhouse gas with 23 times the heat-trapping power of carbon dioxide."
After much research, tests and a series of focus groups, we recommended two environmental and economic improvements to Starbucks cups: introduce reusable cups and design a new, environmentally preferable single-use cup...
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