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Essay text:
At this age individuals are on-the-go and need a refreshing soft drink. With Squirt’s bold flavor it gives off an intense image. There is also a new Squirt energy drink that enhances that image even more.
Packaging
Logo
Slogans
“Squirt your thirst” (you can’t beat the original)
“Squirt, a more intense way to quench your thirst”
“Let the grapefruit take hold of you”
“Sour and Sweet? It can’t be beat”
Line Strategies
• Release Ruby Red Squirt to all areas of the US. It is currently only released in certain parts of the country. Ruby Red has a one of a kind taste with berry AND grapefruit flavors...
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