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Essay Details:
Essay text:
How does he do it? This
question is answered in full in Spin Cycle, a backroom look at how news is
created and packaged in the White House and the methods used to distribute it
to the public. In painting a detailed picture of the hand-to-hand combat known
as a press conference, Kurtz shows how the use of controlled leaks, meticulously
worded briefs, and the outright avoidance of certain questions allows the White
House to control the scope and content of the stories that make it to the front
page and the nightly network news. As Kurtz makes clear, the president and
First Lady are convinced that the media are out to get them, while the journalists covering the White House are constantly frustrated at the stonewalling and the lack of cooperation they encounter while trying to do their jobs...
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