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Some have reported success. However, Southwest remains opposed to having in-flight entertainment for their planes. They believe that it is not cost effective because their flights are very short. In the end, their customers would be paying for it. They have decided to stick to their colorful boarding announcements and singing crew.
Perhaps one of Southwest Airline's biggest competitors is Jetblue. According to an article in USA Today, titled, Pitting Southwest vs. Jetblue, Chris Woodyard states, "They're the USA's two most-talked-about discount airlines. Jetblue just recently emerged about four years ago with new planes containing amenities such as television sets behind seats...
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