sonic research

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Title: sonic research

Essay Details:

Subject: Miscellaneous

Author: Teresa C

Date: February 26, 2017

Level: University

Grade: B

Length: 9 / 2678

Essay text:

Sonic is the largest chain of drive in restaurant, more than 750,000 people eat at sonic every day. To study sonic the Porter's Five Forces Model is a great tool to understand Sonics success in a constantly changing fast food environment. MICHEAL PORTER FIVE FORCES MODEL MARKET ADVERTISING Someone once said that "change is constant" and being a consumer oriented company, Sonic could not agree more. Their customers are changing. Baby boomers continue to lead age demographics trends. Now a days with the Latino population representing one, if not the fastest growing consumer segments. Two income and single parent families keep pressure on leisure time and make convenience factors ever more important meal choices...

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