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Essay text:
plastic tube and is located in the women's personal-care section of drug and food-and-drug stores. Most competitors (men and women shaving products) package their products in aerosol cans and offer them in the toiletry section. SSSG product life cycle has reached a mature phase.
Promotion ? SSSG is positioned and promoted as a "higher-end" shaving product. This is evidenced by the location within stores and the price.
Price ? SSSG is premium-priced at $3.95 for a 5.5 oz. tube, or $0.72 per ounce. The average price of representative competitors is approximately $0.51 per ounce.
Physical Distribution ? Rack jobbers place SSSG in stores...
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