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It made me believe that marketing and selling is just a series of tricks companies play on consumers. This conclusion made me realize that marketing, and all business transactions for that matter have to do with relationships and the ability of one person to cognitively control their prospective buyer(s) into getting a yes answer.
Constructively evaluating Influence: Science and Practice produced mixed feelings; with a handful of positive and negative characteristics. On the pro side of things, most of Cialdini's empirical examples were relevant and made me think of instances where I have fallen victim to such practices of compliance...
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