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Essay text:
When looking at the advertisements, it’s easy to see how he gripped the U.S. in his money-hungry hands (Joe Camel).
Smoking can be seen as a “cool” thing to do. Peer pressure plays a role on those who want to fit in. When asked to smoke, they can be persuaded by being told ”all the cool kind do it.” This same aspect is portrayed in the ads, without actually saying those exact words. When looking at the ad, one can see that Joe Camel is America’s version of cool. His creator wanted to infuse what America viewed as cool into the character and did this in a number of ways. Looking through some of the clever and even gaudy Joe Camel advertisements, he can be seen wearing sunglasses; his well-built huMan-like body is showing through his tight black shirt, which is tucked into his blue jeans...
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