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Essay Details:
Essay text:
In the background there are men, looking subdued and submissive. This gives the image that the woman in the ad is in control of them, thus letting the consumer assume that she can also be that woman. In general, women want to see other woman having power over men because it gives them a sense of control and strength. This ad demonstrates control over men and helps the consumer want to feel this strength as well.
In Maxim, there is another ad for Skyy Vodka however, it is very different from the one found in Cosmopolitan. The ad depicts a man lying next to a pool, and a woman, very scantily dressed, lying on an inflatable raft in the pool...
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Common topics in this essay:
- Analysis Of Internal Influences And Consumer Behaviour
- Analysis of the consumer behavior
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