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Wikipedia, The Free Encyclopedia defines Situation Analysis as "a marketing term that involves evaluating the situation and trends in a particular company's market. Situation analysis is often called the "three c's", which refers to the three major elements that must be studied: customers, costs and competition". The Problem or Opportunity Statement is described in the White Paper Defining the Problem: The Critical Step to Realizing Opportunities as "developing a problem statement that will enable a leader to create value" and involved 5 steps: 1) Scan the environments thoroughly with the intent to move forward and create value, 2) Turn problems into opportunities, 3) Write a statement that allows for many possible solutions, 4) Make it motivational and 5) Make it clear and simple...
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