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In order for Hilton to successfully penetrate the established casino gaming industry, a successful strategy of product differentiation, presenting it in the proper place, with the appropriate promotional effort, all with a price that consumers will pay. This analysis will evaluate other successful hotel/gaming combinations as well as evaluate instances of this phenomena occurring in other industries.
The Hilton Hotels Corporation has been an industry leader that specializes in owning and managing hotel and casino type operations. Hilton Hotels Corporation also sells furnishings, equipments and supplies to hotels, motels and inns, as well as operates a computerized reservation system that serves others within the hotel industry...
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