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Essay Details:
Essay text:
- Large income disparities between urban (metros) and rural regions
- Expanding tourism; growing demand for top-quality, high-rise office facilities
- Elevator market: price-sensitive/value-based, need for excellent after-sales service, brand-sensitive; not as much focus on reliability
- Significant long-term differences between European and Indian markets in costs, willingness-to-pay, etc.
Administrative Geographic
- Excessive paperwork for government regulations and legal proceedings
- Huge tariffs/duties on imports of non-core goods such as elevators
- Mostly joint-ventures and domestic companies in the elevator market - Complex infrastructure
The case indicates that the Indian elevator market was divided into three segments:
?V 70% Low end: intense competition/local companies
?V 20% Middle end: demanding modern, safe, quality product
?V 10% Top end: 24/7 service top line elevators
Silvio was aware that due to the high import tariffs, their manufacturing costs would quickly rise if they were to import elevator components from overseas...
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Common topics in this essay:
- Schindler's list
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