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First, the dog food industry has grown due to increased dog purchase and ownership. Second, the trend towards using convenience foods only adds interest in selling prepared frozen dog dinners. The third important aspect is that pet owners see their animal companions as part of their extended family. Lastly, the growth trend is upward for premium and superpremium specialty dog foods. The competition is there, however, there is a huge opportunity to tap the vast market potential of complete frozen dog food in supermarkets. Most dog food competitors' provide either dry, canned, or semimoist foods...
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